Burger King

Snipe helped Burger King give fans using their app a complete cricket experience with live scores and a lot more

The Brief - It was the Cricket World Cup season when the no. of teams made on Dream11 and the amount of fries sold are directly proportional. Cricket is a major crowd puller for the QSR food business, and this time Burger King wanted to engage audiences on the BK app in a whole new way.

The Brief - It was the Cricket World Cup season when the no. of teams made on Dream11 and the amount of fries sold are directly proportional. Cricket is a major crowd puller for the QSR food business, and this time Burger King wanted to engage audiences on the BK app in a whole new way.

Our solution

Snipe Created a World Cup Zone right on the BK app where fans could see live scores, play a fun smash the billboard game and also *drumroll* participate in BK’s own native Dream11-like game. Over 200K fans engaged and helped Burger King deliver a cricket experience fit for kings.

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