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Pedigree

Helping deliver awareness about the importance of wet food through a fun game.

In summer, our pets need a lot more hydration and energy than their regular dry kibble food provides. Pedigree wanted to help drive awareness for its wet food range.

Our solution

Snipe partnered with Pedigree’s marketing agency and team to build a unique playable ad! We created a custom mini-game where a user has to help Piku, the lost dog reach home - encountering monsters on the way and beating them with the help of protein-rich wet food.